Matéria publicada originalmente no jornal Boca Raton Tribune,

English version below!

As empresas de minorias nos EUA têm um tratamento diferenciado e altamente motivador.

O escopo é fazer com que as pessoas que estão nesta classificação façam crescer suas empresas, integrem-se com sucesso, no regime capitalista e tragam bem-estar crescente às suas famílias.

A grande importância destes programas, além do sentido social destas regras, é que cada vez mais invistam, criem empregos, gerem mais impostos e dependam menos de favores do estado.

Anualmente, são nacionalmente escolhidos empresários das minorias para receberem o reconhecimento nacional pelos seus feitos nas seguintes áreas de atividades:

  • Minority Construction Firm of the Year
  • Minority Export Firm of the Year
  • Minority Manufacturing Firm of the Year
  • Minority Health Products And Services Firm of the Year
  • Minority Innovative Technology Firm of the Year
  • Minority Marketing and Communication Firm of the Year
  • Minority Professional Services Firm of the Year
  • Minority Veteran-owned Firm of the Year
  • Robert J. Brown Minority Enterprise of the Year

Como conseqüência destes prêmios, tem:

  • Access to Capital Award
  • Advocate of the Year Award
  • Distinguished Supplier Diversity Award

O evento de premiação ocorre em Washington em uma semana chamada :  National Minority Enterprise Development Week  que ocorrerá entre os dias 9 e 19 de setembro de  2019.

Como se definem estas empresas para obterem este prêmio: classificam estas empresas?

MINORITY-OWNED FIRMS

  • Minority Construction Firm of the Year
    Presented to a minority-owned firm that has achieved outstanding success in private or public sector construction projects and has exhibited revenue and job growth over a sustained period of time.
  • Minority Export Firm of the Year
    Presented to the minority-owned firm that has achieved outstanding success in penetrating domestic and global markets.
  • Minority Manufacturing Firm of the Year
    Presented to a minority-owned firm that has achieved significant success in employing new and innovative techniques that led to a significant increase in market share, job growth and customer satisfaction.
  • Minority Health Products and Services Firm of the Year
    Presented to a minority-owned firm that has improved the quality and delivery of healthcare through innovation.
  • Minority Innovative Technology Firm of the Year
    Presented to a minority-owned firm that has achieved outstanding success in promoting the use of technology in new and innovative ways, leading to greater efficiency and higher productivity.
  • Minority Marketing and Communication Firm of the Year
    Presented to a minority-owned firm who has achieved notable success in the marketing and communication industry by demonstrating creativity and impact.
  • Minority Professional Services Firm of the Year
    Presented to a minority owned firmed that has achieved outstanding success in professional, scientific and/or technical services.
  • Minority Veteran-owned Firm of the Year
    Presented to a veteran-owned minority business enterprise that has success in their industry that has led to a significant increase in job growth and customer satisfaction.
  • Robert J. Brown Minority Enterprise of the Year
    This award is in honor of Robert J. Brown and the pivotal role he played in transforming society’s views of minority entrepreneurship and creating the Office of Minority Business Enterprise in 1969, known today as the Minority Business Development Agency. It is presented to a minority business enterprise that has exceeded industry standards and achieved phenomenal business success leading to significant growth and job creation, while showing a commitment to social responsibility and strong community involvement.

Quais empresas representam minoria para efeito da lei?

Empresas minoritárias devem ser, pelo menos, 51% operadas e controladas por minorias. Para os propósitos do programa do NMSDC, um membro de um grupo minoritário é um indivíduo que é pelo menos 25% asiático, negro, hispânico ou nativo americano.

Somente na Flórida, entre 170.445 e 212.000 empresas se cadastraram para usufruir dos benefícios de serem empresas que pertencem as minorias.

Benefícios para empresas de minoria:

  1. Ter um senso de comunidade.
  2. Contratos de desembarque que antes pareciam improváveis.
  3. Abrindo oportunidades de marketing.
  4. Obtenção de acesso a contratos governamentais.

O acesso e a elegibilidade para contratos governamentais é um enorme benefício da certificação. A maioria das entidades governamentais nos níveis federal, estadual e local exige que pelo menos parte dos negócios seja destinada a mulheres e minorias. Você ainda deve ser qualificado, é claro, mas essa certificação é uma grande vantagem.

  1. Abrindo mais oportunidades.
  2. Colocando seu negócio na frente de grandes corporações.
  3. Afaste-se de outras empresas.

Ao que consta, os brasileiros, por falta de conhecimento ou por orgulho, não se classificaram ou buscaram esta vantagem.

Vale a pena se inscreverem e buscarem negócios usando esta facilidade, ou contratarem uma assessoria para este fim.

Os brasileiros se encaixam nesta oportunidade

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Minority companies in the USA.

Minority companies in the US have a differentiated and highly motivating treatment.

The scope is to get people in this ranking to grow their businesses, to successfully integrate them into the capitalist system, and to bring increasing well-being to their families.

The great importance of these programs, apart from the social meaning of these rules, is that they increasingly invest, create jobs, generate more taxes and depend less on state favors.

Annually, national minority entrepreneurs are selected to receive national recognition for their achievements in the following areas of activity:

 

  • Minority Construction Firm of the Year
  • Minority Export Firm of the Year
  • Minority Manufacturing Firm of the Year
  • Minority Health Products And Services Firm of the Year
  • Minority Innovative Technology Firm of the Year
  • Minority Marketing and Communication Firm of the Year
  • Minority Professional Services Firm of the Year
  • Minority Veteran-owned Firm of the Year
  • Robert J. Brown Minority Enterprise of the Year

 

As a consequence of these awards, they have:

 

  • Access to Capital Award
  • Advocate of the Year Award
  • Distinguished Supplier Diversity Award

The award event takes place in Washington D.C.  in a week called: National Minority Enterprise Development Week that will take place between September 9 and 19, 2019. How do you define these companies to get this award?  Do they categorize these companies?

 

MINORITY-OWNED FIRMS

  • Minority Construction Firm of the Year
    Presented to a minority-owned firm that has achieved outstanding success in private or public sector construction projects and has exhibited revenue and job growth over a sustained period of time.
  • Minority Export Firm of the Year
    Presented to the minority-owned firm that has achieved outstanding success in penetrating domestic and global markets.
  • Minority Manufacturing Firm of the Year
    Presented to a minority-owned firm that has achieved significant success in employing new and innovative techniques that led to a significant increase in market share, job growth and customer satisfaction.
  • Minority Health Products and Services Firm of the Year
    Presented to a minority-owned firm that has improved the quality and delivery of healthcare through innovation.
  • Minority Innovative Technology Firm of the Year
    Presented to a minority-owned firm that has achieved outstanding success in promoting the use of technology in new and innovative ways, leading to greater efficiency and higher productivity.
  • Minority Marketing and Communication Firm of the Year
    Presented to a minority-owned firm who has achieved notable success in the marketing and communication industry by demonstrating creativity and impact.
  • Minority Professional Services Firm of the Year
    Presented to a minority owned firmed that has achieved outstanding success in professional, scientific and/or technical services.
  • Minority Veteran-owned Firm of the Year
    Presented to a veteran-owned minority business enterprise that has success in their industry that has led to a significant increase in job growth and customer satisfaction.
  • Robert J. Brown Minority Enterprise of the Year
    This award is in honor of Robert J. Brown and the pivotal role he played in transforming society’s views of minority entrepreneurship and creating the Office of Minority Business Enterprise in 1969, known today as the Minority Business Development Agency. It is presented to a minority business enterprise that has exceeded industry standards and achieved phenomenal business success leading to significant growth and job creation, while showing a commitment to social responsibility and strong community involvement.

 

Which companies represent a minority as far as the law is concerned?

Minority companies must be at least 51% operated and controlled by minorities. For purposes of the NMSDC program, a member of a minority group is an individual who is at least 25% Asian, Black, Hispanic or Native American.

 

In Florida alone, between 170,445 and 212,000 companies registered to enjoy the benefits of being minority-owned businesses.

 

Benefits for Minority Businesses:

 

  1. Have a sense of community.
  2. Landing contracts that previously seemed unlikely.
  3. Opening up marketing opportunities.
  4. Obtaining access to government contracts.

 

Access and eligibility for government contracts is a huge benefit of certification. Most government entities at the federal, state, and local levels require that at least part of the business be targeted at women and minorities. You must still be qualified, of course, but this certification is a great advantage.

 

  1. Opening more opportunities.
  2. Putting your business in front of large corporations.
  3. Moving away from other companies.

As it turns out, Brazilians, for lack of knowledge or pride, did not qualify or sought this advantage.